Considering a move from WordPress to Webflow? This 2025 guide breaks down the entire process — from early prep and content export to CMS structure, SEO continuity, and go-live checks. Want to skip the hassle? We’ll also show you how we can run the migration for you, end to end.
Vimalan Vijayasekaran
Before touching Webflow, get your house in order.
This step alone prevents 80% of migration headaches.
List every page, blog post, and content type.
Put it in a spreadsheet with columns like:
This is where teams usually discover 30–40% of pages are useless.
Use any sitemap generator tool.
Export the URLs → drop them in your spreadsheet.
You’ll use this later for redirects.
You need your current:
Use a tool like a meta extractor.
Export everything into a CSV — this becomes your SEO safety net.
Document every plugin and embed on your WP site:
Then map: Old WP feature → New Webflow solution.
Full backup of files + database.
You’ll probably never need it, but you’ll sleep better.
You need your content + your media + your SEO in formats Webflow can use.
Use WP All Export (recommended).
Export fields like:
Webflow only imports CSV, not XML.
Either:
Or if your CSV includes image URLs, Webflow can auto-import them.
If you have testimonials, resources, events etc. — export each as its own CSV.
Open the CSV in Sheets.
Check formatting, broken HTML, missing fields, duplicate slugs.
Your exports will be messy. Fixing this now saves hours later.
Remove things like:
[shortcode]<div class="weird-theme-class">
Keep your content clean, simple, and in standard HTML.
Rename your columns so they clearly correspond to Webflow:
All lowercase, hyphens only, no special characters.
Inline images inside blog content won’t auto-import.
Make a plan to re-upload them after the import.
One CSV = one Webflow collection.
Static pages will be rebuilt manually.
Now you’re building the “empty house” your content will move into.
Blank project or template — doesn’t matter as long as it fits your goals.
One per content type:
Add fields that match your CSV.
Homepage, About, Contact, etc.
Use a global nav + footer.
Set global typography styles early.
Design the blog post template, case study template, etc.
Bind elements to your fields:
Webflow equivalents:
Paste them into the site settings (global) or embed components.
This is the moment of truth.
Map columns to fields.
Webflow fetches images automatically if URLs are valid.
Check a handful of imported items:
Categories and tags may need manual re-linking.
Copy-paste content → add images → style.
This is where most migrations go wrong.
Don’t skip any of this.
Static pages → Page settings
CMS items → Fields that auto-populate templates
Every changed URL MUST have a 301.
Use your URL inventory to map:
Old URL → New URL
Use wildcard rules if you can.
Once live, go to Google Search Console:
Headings, alt text, structured data where needed.
Treat this like a full launch checklist.
Check:
Sometimes DNS/SSL introduces surprises.
Use Screaming Frog or Sitebulb:
A small SEO dip is normal.
A sudden cliff means something broke.
Make sure marketing can actually run the site.
Show them:
Short, task-based clips work best.
Editor vs Designer.
Explain what they can’t touch.
No plugins to update, but they should:
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