Redesigning a SaaS website to make the path to signup clearer

Before

Woba needed a website that made its SaaS proposition easier to follow and created a clearer path for visitors considering signup. A purely visual refresh would not necessarily solve the friction in how users discovered and understood the product.

After

We redesigned the page hierarchy and user journeys alongside the Webflow build, with particular attention to navigation, clarity and conversion pathways. The result is a more purposeful marketing experience designed to help prospective customers move from understanding the offer to taking action.