Turning product-heavy messaging into a clearer, more compelling SaaS website

We work with Understory on a retainer, helping sharpen their messaging and rewrite website copy to be more outcome-led, not feature-led. Using their existing brand as the foundation, we designed a sleek, product-first website with strong visuals, smooth interactions, and Lottie animations that make the platform instantly clearer.

Services provided:

Strategy & Copy

Design

Webflow

Lottie

"The design work was sharp, the copy was spot on, and it all came together in a way that felt right for our brand. They laid out a clear process from the start, which made the whole project easy to trust."

Mathias Lindrum Schmidt

Content Lead

Before

Understory's product was rich in features, but a feature-led website risked leaving prospective buyers to work out the real value themselves. The challenge was to turn complex functionality into a clear, compelling story while keeping the product front and centre.

After

Our work connected strategic messaging, conversion-focused copy, product visuals and interactive Webflow development. Working as an ongoing partner let us refine what the site says and how it shows the product together, rather than treating copy, design and implementation as separate handoffs.