Making complex retail AI easier to understand through a complete website transformation

Everseen uses Vision AI to help global retailers reduce loss and improve store operations. We delivered the project end to end, covering messaging, design, Webflow development and migration to create a clearer product story and a stronger digital experience that stands apart from its competitors.

Services provided:

Strategy & Copy

Design

Webflow

Lottie

"ViDesigns have been really, really good. It has been great working with the team; we enjoyed the process as well, and everyone’s loving the new website so far."

Tobi Banjoko

Digital Marketing Manager

Before

Everseen's Vision AI technology is sophisticated, but explaining how it solves real problems for retailers isn't straightforward. The existing digital experience needed a clearer narrative, stronger product storytelling and a more distinctive identity in a competitive AI market. Simply redesigning the pages wouldn't solve the underlying communication challenge.

‍

After

We approached the website as a positioning and communication project, not just a Webflow build. Our copywriters, designers and developers worked together to translate complex retail AI capabilities into clearer messaging, product visuals and an engaging website experience. By handling strategy, copywriting, design and development in-house, we could refine the narrative and its visual presentation together, rather than passing work between disconnected teams.