Migrating an AI safety research website from WordPress to Webflow

Apollo Research works to make advanced AI systems safer by researching, detecting and preventing deceptive behaviour. We redesigned its website within the existing brand system and migrated it from WordPress to Webflow, creating a clearer experience that is far easier for the team to manage.

Services provided:

Design

Webflow

Illustrations

Before

Apollo Research is tackling one of the most complex challenges in AI: understanding and detecting deceptive behaviour in advanced AI systems. Their website needed to communicate this highly technical research to a wider audience without oversimplifying the science. At the same time, the team wanted to move away from WordPress to a platform that made publishing research, insights and updates easier without relying on developers.

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After

We redesigned the website while retaining Apollo's existing brand identity, focusing on making complex research more accessible through clearer information architecture, thoughtful layouts and a more intuitive content experience. Rather than treating the project as a simple WordPress migration, we rebuilt it in Webflow with content management in mind, giving Apollo's team greater control over how they publish and present their work. The result is a website that balances scientific credibility with accessibility, without requiring constant technical support for everyday updates.