Webflow vs Wix: Which Is Right for Your Marketing Team in 2025?

1. Why Marketers Should Care

Your website is your main demand-gen engine. Every new landing page, A/B test and promo should be a click away, not a dev ticket away. Pick a platform that lets your team move at campaign speed.

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2. Quick Verdict at a Glance

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3. Side-by-Side Deep Dive

Ease of Updates

• Webflow: Real WYSIWYG design canvas. Marketers can clone, tweak and publish pages in minutes.
• Squarespace: Pre-built sections make small edits quick—but building a fully custom layout often means squeezing into a rigid grid.

Design & Branding

• Webflow: Full CSS-grid, custom animations and interactions.
• Squarespace: Stunning templates out of the box; deep custom work requires CSS overrides or developer mode.

Performance & SEO

• Webflow: Automatic asset compression, semantic HTML, and global CDN for lightning-fast load times that boost rankings and ad scores.
• Squarespace: Solid defaults, but you can’t fine-tune markup—limits your ability to eke out every last SEO advantage.

Security & Maintenance

• Webflow: Zero maintenance—Webflow handles all updates, SSL and backups.
• Squarespace: Hosted and secured by Squarespace; fewer knobs but also fewer surprises.

Cost to Scale

• Webflow: Simple tiers, predictable as you add CMS items or sub-sites.
• Squarespace: Plans scale by features; commerce plans carry extra transaction fees that eat into budgets.

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4. When to Choose Which

• Choose Webflow if:
  • You need full creative control and campaign agility.
  • Your team spins up dozens of landing pages or microsites.
  • SEO and performance are non-negotiable.
• Choose Squarespace if:
  • You want a turnkey site with gorgeous templates.
  • Edits are infrequent and you don’t need custom layouts.
  • You value simplicity over granular control.

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5. Next Steps for Your Team

1. List your campaign needs: number of landing pages, custom interactions, CMS items.
2. Match against the deep-dive criteria above to see which platform ticks your boxes.
3. Run a pilot: build one key landing page in both Webflow (free trial) and Squarespace sandbox. Time yourself and note hand-offs.