🚀 Intryc's Brand Transformation: New Website in Just 8 Weeks
Intryc embarked on a transformative journey to redefine its brand identity and digital presence after securing YC funding.
Within a tight eight-week timeline, we worked closely with their team to design a sleek, product-centric website that captivates users and drives measurable business results.
The result is a visually striking, conversion-optimized site that sets a new benchmark for engagement and performance.
A fresh, premium brand identity that stands out.
The Challenge
Intryc approached us with an existing website built on a basic template and a brand identity that lacked the sophistication needed to reflect their high-quality product.
The branding felt outdated, with limited color use and a lack of professional polish, which made the overall look less premium. This misalignment with their product quality was impacting their ability to stand out in a competitive market.
The Goal
Our mission was to build trust and help Intryc stand out in a sea of boring, monotone dark SaaS websites. We aimed to craft a modern, premium brand identity that elevated their product and appealed to their tech-savvy audience.
To achieve this, we introduced slick gradients that harmonized their myriad of secondary colors. For typography, we selected the premium Suisse Intl for its high-end, tech-inspired vibe and paired it with Inter for body copy to ensure legibility.
a vibrant, user-centric design that highlights product features
The primary goal of the new website was to showcase Intryc's SaaS product while clearly communicating its purpose, target audience, and features.
We designed the site to be product-focused, pulling visuals and assets directly from Intryc's product UI to create a seamless connection between the site and the software.
The design prioritized educating visitors and driving conversions, ensuring users understood the value of the platform and were encouraged to take action.
A Webflow site designed for adaptability and growth.
The Webflow build was designed to be modular, scalable, and easy to maintain, empowering the client to manage their website without relying on agencies or freelancers.
To achieve this, we implemented a clear class naming structure, a clean site architecture, and reusable components to ensure flexibility and modularity.
Additionally, we provided hands-on training calls and Loom video tutorials to equip the client with the knowledge and confidence to handle day-to-day updates and create new pages independently.
keeping Intryc's brand image consistently sharp.
To ensure Intryc’s brand was consistently sharp across all channels, we created a suite of tailored marketing materials, including:
- Custom Google Slide pitch deck with custom layouts and editable formats
- Social media guidelines for tone, colours, and logo usage
- Editable social media post templates for platforms like Instagram, LinkedIn, and Twitter
- Branded ad banners for paid campaigns
- Modern, branded email template
- Campaign-specific graphics for sales, events, and product launches
Every asset was designed to reflect Intryc’s polished, modern identity and align seamlessly with their new website.
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Our Clients love working with us.
Tom Trafford
Head of Digital Marketing @ Thrive Learning
Alex Marantelos
CEO @ Intryc
Kelly Liang
Content Marketing @ Gather
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Product @ Glyhpic
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Head of Marketing @ Scaleup Finance
Latika Pathela
Head of Marketing @ LIS