Good Design Always Drives Conversions

Deliverables:
Branding
WEb design
webflow development

Glyphic approached us with a challenge: their outdated website failed to represent their brand, lacked usability, and didn’t drive conversions.

As a company targeting VP-level executives, CEOs, and decision-makers aged 40-50, they needed a website that balanced modern design with simplicity and functionality.

We delivered a complete transformation — from kickoff to development — resulting in a website that not only looks incredible but is built to empower Glyphic’s marketing team to maintain and evolve it with ease.

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They worked closely with us to help understand our specific users and needs. They provided loom videos throughout the process to keep us in the loop, and Luca was always happy to jump on a call. They were amazing at taking on feedback and taking on our request to come up with a visually stunning website.

Overall, they a delivered a significantly improved website that more effectively communicates Glyphic's brand and offerings. Their collaborative approach and willingness to refine designs based on feedback resulted in a final product that aligned well with Glyphic's goals.
Chatura Fernando
Product @ GlyphicAI
13 employees
Company size
AI Sales Copilot
Industry
London, United Kingdom
Location
Branding, Design & Webflow
Services

Before & After

Old Website:

  • Poor usability, with no clear message or alignment to the brand.
  • Outdated design that didn’t resonate with their target audience.
  • Inefficient structure, making updates cumbersome and time-consuming.

New Website:

  • Modern, Conversion-Focused Design: Engaging layouts with tailored messaging that communicates Glyphic’s value instantly.
  • Intuitive Navigation: Improved user flow to guide visitors seamlessly through the site.
  • Built for Growth: Fully customizable and scalable, enabling Glyphic’s team to add content and adapt the site with ease.

Custom Lottie animations

We design custom UI assets and graphics on Figma to better showcase Glyphic's products, animating them as Lotties. This approach draws user attention without distracting from the core goal of the website - effectively showcasing the product.

How We Solved It

We always follow our tried-and-tested process, allowing us to design and develop websites that not only impress but also convert. This ensures every project is tailored to deliver measurable results while addressing our clients’ unique goals and challenges.

Step 1
Comprehensive Kickoff
We began with a comprehensive kickoff session to understand Glyphic’s goals, audience, and pain points.

This allowed us to align on their vision and identify key challenges.
Step 2

Wireframing and Prototyping

Wireframes and sitemaps helped us visualize the content flow and create intuitive navigation.

These early-stage tools allowed us to establish a clear user journey and ensure the website’s structure was optimized for engagement.
Step 3
Collaborative Ideation
From there, we explored multiple design concepts tailored to Glyphic’s preferences.

We believe in an unlimited design revision model. We get it; design is subjective and can't be boxed into 2/3 revision rounds. We let you gives us as much feedback you want throughout our design phase to ensure you have a site that you love.

By combining competitor research, collaborative ideation, and inspirations from adjacent industries, we refined a creative direction that matched their brand voice and objectives.
Step 4

High-Fidelity Design

High-fidelity designs brought innovative features to life, such as a dynamic flywheel that visually represented Glyphic’s AI co-pilot tool.

We also leveraged custom assets, including custom Lottie animations and product UI, to create a cohesive and polished brand experience.
Step 5

Webflow Development

Finally, we developed the website on Webflow, creating a scalable and user-friendly platform. To empower Glyphic’s team, we provided training on best practices, enabling them to manage and grow their site independently.

What Makes Us Different?

We are one of the few Webflow agency in the world that handle design, development, and code. Our end-to-end approach leads to visually stunning Webflow sites that are well-built and integrate custom code solutions seamlessly.

End-to-End Expertise

From strategy to design to development, we handle it all with precision.

Unlimited Iterations

Collaborative feedback ensures the final design aligns perfectly with your vision.

Post-delivery support

We teach your team how to manage and grow your site.
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Our Clients love working with us.

See all reviews
They turned around pages to a very high standard in record time. We were told they were Webflow specialists, and they haven't disappointed at all. From bug fixing to page design to animation, they are 5 stars at it all.

Tom Trafford

Head of Digital Marketing @ Thrive Learning

Incredible team! I have always been disappointed working with agencies, and I was initially skeptical, but Vim and his team are truly exceptional and came through a referral from a fellow founder. Exactly what I was looking for—people who will sit down with us to understand our product, market, customers, and the tone of voice we want to resonate with our users. Their service is the definition of a white-glove service for a bespoke, high-quality website that converts.

Alex Marantelos

CEO @ Intryc

Working with Vimalan, Andrew and Luca has been one of the most satisfying agency experiences I’ve ever had. The crew has been responsive and attentive in the way they interacted and creative and reliable in the designs they delivered. They understood our internal timelines well and did everything to help us meet our target dates. This empathy itself is worth hiring them for. I look forward to working with them in future one-off projects, too!

Kelly Liang

Content Marketing @ Gather

I am extremely pleased with the website development services provided by ViDesigns. From start to finish, their team demonstrated exceptional professionalism, speed, and technical expertise. What truly stood out was the seamless collaboration throughout the process. The animations they created have truly elevated the user experience on the site, providing a much clearer understanding of our product, enhancing the user experience in a meaningful way.

Boryana Angelova

Senior Designer @ BVNK

They worked closely with us to help understand our specific users and needs. They provided loom videos throughout the process to keep us in the loop, and Luca was always happy to jump on a call. They were amazing at taking on feedback and taking on our request to come up with a visually stunning website. Overall, Vimalan and Luca delivered a significantly improved website that more effectively communicates Glyphic's brand and offerings.

Chatura Fernando

Product @ Glyhpic

Vimalan and the team at ViDesigns have done an amazing job re-designing Scaleup's website. Couldn't have asked for a better website partner here. Super proactive and very responsive along the way!

Wiebke Holthuis

Head of Marketing @ Scaleup Finance