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Type: Full-time
Location: Remote, UK
Salary: £36,000–£45,000 depending on experience
The role
We're looking for someone to take ownership of marketing at ViDesigns. You'll be responsible for building and running the marketing engine that generates qualified opportunities from B2B SaaS, AI and technology companies.
This is a broad, hands-on role covering paid acquisition, SEO, content, social, partnerships and conversion.
You'll decide where we should focus, run campaigns, manage performance and work with our internal copy, design and Webflow team to get things shipped.
The goal is simple: generate more qualified inbound leads and pipeline.
What you'll own
- Own ViDesigns' overall marketing strategy, roadmap and budget.
- Plan and manage monthly and quarterly marketing activity.
- Manage Google Ads and other paid acquisition campaigns.
- Continuously improve PPC targeting, messaging, landing pages and cost per qualified lead.
- Own our SEO strategy and identify high-intent commercial keywords.
- Build and execute our backlink and digital PR strategy.
- Own our blog and organic content programme.
- Work with our copywriter to produce SEO, thought leadership and campaign content.
- Turn client projects into case studies, launch campaigns and social content.
- Own ViDesigns' LinkedIn strategy and publishing cadence.
- Work with our founder on founder-led LinkedIn content.
- Develop lead magnets, reports, landing pages and campaigns.
- Improve ViDesigns' visibility across AI search and recommendation platforms.
- Own email marketing and nurture campaigns.
- Identify and manage partnership and co-marketing opportunities.
- Brief and coordinate copywriters, designers, motion designers and developers.
- Improve website conversion and lead capture.
- Own marketing analytics, attribution and reporting.
- Track performance from first touch through to opportunity, pipeline and revenue.
- Regularly recommend where we should increase, reduce or stop marketing investment.
- Test new channels and campaign ideas.
You'll have support
You won't need to personally write, design or build everything.
You'll work with:
- An in-house copywriter.
- Designers.
- Motion designers.
- Webflow developers.
- The founder for expertise, opinions, sales insight and content.
You'll own the strategy, priorities and outcomes, while using the wider team to execute.
What we're looking for
- Strong B2B marketing experience.
- Ideally experience within SaaS, technology, agencies or professional services.
- Hands-on Google Ads / PPC experience.
- Strong understanding of SEO and organic search.
- Experience with backlink acquisition and digital PR.
- Strong understanding of B2B content and LinkedIn.
- Comfortable with analytics, attribution and CRM data.
- Experience running campaigns from idea through to launch.
- Comfortable managing marketing budgets.
- Able to coordinate writers, designers and developers.
- Commercially minded and focused on pipeline and revenue.
- Comfortable making decisions independently and owning results.
- Naturally curious and willing to experiment.
We're looking for a strong marketing generalist who understands how the different channels work together to generate demand.
First three months
In your first 90 days, we'd expect you to:
- Audit our existing marketing, PPC, SEO, website, content and analytics.
- Build a clear 6–12 month marketing roadmap.
- Establish channel priorities and marketing budgets.
- Fix and improve marketing attribution.
- Improve our existing paid campaigns.
- Build an SEO and backlink roadmap.
- Establish a consistent content and blog programme.
- Create a repeatable process for turning client work into marketing.
- Build a consistent LinkedIn and founder-content cadence.
- Launch at least two focused lead-generation campaigns.
- Identify opportunities around AEO and AI search.
- Build reporting across leads, MQLs, opportunities, pipeline and revenue.
How we'll measure success
Your primary measures will be:
- Qualified inbound leads.
- Marketing-generated opportunities.
- Marketing-generated pipeline.
- Revenue influenced by marketing.
- Cost per qualified lead.
- PPC conversion rate and acquisition cost.
- Organic traffic from commercially relevant searches.
- Rankings for high-intent keywords.
- Website enquiry conversion rate.
- Quality backlinks and organic authority.
We'll still look at traffic, impressions, engagement and follower growth, but they aren't the end goal.
How to apply
Send us your CV or LinkedIn profile along with 2–3 examples of B2B marketing campaigns you've personally worked on.
For each, tell us:
- What the objective was.
- What you personally owned.
- Which channels you used.
- What budget you worked with, where relevant.
- What you produced.
- What results it generated.
We're particularly interested in seeing how your work translated into qualified leads, pipeline or revenue.